Augustus Rivers

Offlabel is my design practice. I like to work inside real workflows, on the floor, in the tools, and sitting with the teams who ship and serve. That’s how I figure out what holds up, then turn it into brands, systems, and software people actually want to use.

Before this, I was part of the founding team at Beta Technologies, working on early design, flight simulations, and operations. I’m a co-inventor on U.S. Patent 11,685,533. It taught me that you can't build anything remarkable if you're too far away from the people making it.

I also make visual art (offlabel.art), music (on Spotify), and write poetry (northern solace). Each thing I make teaches me something about the others.

I learned that from my mother, who was an artist. I was her caregiver for two decades. Those years shaped everything about how I think about time, presence, and what matters. They also gave me space to develop my own work.

My mother taught me to keep making things. I do.